It pays to stay #ScamAware
Scams Awareness is an annual campaign aiming to:
- Give people skills to identify scams
- Encourage people to share their experiences
- Help people gain the confidence to report scams
For our 2025 Scams Awareness campaign, we will focus on staying #ScamAware, focusing on an overview of scams advice, highlighting the top 5 scams consumers should be aware of.
By focusing on a number of scams within this campaign, we’re able to create far reaching and wide ranging consumer support in our marketing outreach – and will gain robust polling results for our press outreach.
Our top 3 messages to consumers:
There is a high chance that scammers will try to take advantage of people looking in the lead up to Christmas
- There is a high chance that scammers will try to take advantage of people looking in the lead up to Christmas
- Anyone call fall victim to a scam. It’s important to be on your guard – if you’re not sure about something, take your time and get advice
- If you think someone might be trying to scam you, it’s important to act straight away
Read more: Scams Awareness October 2025_ Campaign Resource Pack